Nashville’s wedding industry is home to unique Nashville wedding experiences from stunning wedding venues to bubble bars. However, Nashville is also home to the first direct to the consumer In-Home Bridal Boutique Experience (IHBBE), Build-A-BrideTM. They are changing the Nashville wedding dress shopping experience. Build-A-BrideTM was founded by Heidi Elanora, an Alabama-based wedding dress designer, female entrepreneur, television personality, and industry leader.
Build-A-BrideTM showcases Heidi’s raw, Southern heritage, and appeals to a wide range of brides. Through a customizable design process, each dress transcends traditional wedding dress options, allowing brides the ability to have ownership in designing the most cherished garment they will ever wear–their wedding dress.
Build-A-BrideTM has bridal curators in Alabama, Tennessee, Florida, Kentucky, Ohio, and Georgia that help you find the perfect dress for your wedding day. Nashville’s bridal curator is Sarah Smith of the 615 Bride. Meet Sarah, and learn more about her in-home Nashville wedding dress experience.
As your Build-A-BrideTM curator, I bring the entire boutique to you. The rack, mirror, dresses, add- ons, belts, veils – everything you need for the perfect wedding dress shopping experience.
The Build-A-BrideTM in-home boutique experience is fun, private, and unique for all brides. When I arrive at the bride’s home, we select a spot to set up the rack of dresses — usually in the living room where the family can see the options, feel the fabrics and gain a true appreciation for the quality of each piece. Throughout the appointment, we use a room that is comfortable for the bride to try on dresses. Similar to a dressing room, the bride slips into each silhouette and when ready, we’ll walk together to show her guests. We do this until the bride feels absolutely beautiful in her silhouette, then we begin to build her look using the lace add-ons, belts, and veils.
I typically bring 7 silhouettes, 10 add-ons, 5 belts, and 5 veils. With these items, we have the option to build over 40,000 combinations! There are also more options available from the Build-A-BrideTM line, which can be shipped to me for a small fee. Additional dresses or items are discussed during the brides’ initial phone consultation.
As a bridal curator, we pride ourselves on the quality fabric and construction of our gowns and add-ons. I have been trained by the designer on fabrications, measuring, sketching, and more. Each bride is measured and the gown is ordered as close to size as possible allowing for minimal alterations. Afterward, I hand-deliver the dress for the final sign-off.
Therefore, The 615 Bride is one of the most unique and special wedding dress experiences available, because as an in-home bridal shop, this company features customizable dresses with add-ons, fabric styles, and more. Sarah is one of the sweetest people, and we know your experience with the 615 Bride will be nothing short of amazing!
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